SHEIN is an international B2C fast fashion e-commerce company. The company mainly focuses on women’s wear, but it also offers men’s apparel, children’s clothes, accessories, shoes, bags and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand was founded in 2012, and since then it has upheld the philosophy that “everyone can enjoy the beauty of fashion.” Its business covers more than 150 countries around the world.